Shrink Sleeve Global Market to Climb to $13B by 2020: Market Research

According to a new report by Markets and Markets, a market research firm, the global market for stretch sleeves and shrink sleeves will climb to $13.2 billion by the year 2020.

This figure represents a compounded annual growth rate of 5.5 percent from 2015.

The stretch and shrink sleeve labels market is “buyer-oriented,” the report says. “It has shown substantial growth due to the rising urbanized population, resurgence of the packaging and labeling industry in developing economies, increasing demand for packaged food, and emphasis on the usage of sustainable materials. Key aspects such as tamper-evident & anti-counterfeiting facility, 360° display, and extra printing space have fostered the market.”

The report found that the North American market has the third-highest growth, following behind the Asian-Pacific and European regions, but still accounts for a massive percentage of the growth seen over the past several years.

Genflex has the ability to print shrink sleeves for your product using either the HP Indigo WS6800 digital press or the Mark Andy Performance Series P7 flexo press. We print excellent quality labels with quick turnaround, at an affordable price suited to your project and company.

Interested in learning more? Contact [email protected] or click here to be part of this fast-growing market today.

SHRM-Atlanta Nominates GPG/Genflex for IMPACT Award

The Social Responsibility team at GPG/Genflex.

SHRM-Atlanta, the local chapter of the Society for Human Resource Management, has nominated General Paper Goods’ Social Responsibility team for its annual IMPACT Awards.

The IMPACT Awards recognize “individuals or teams in the Human Resources profession whose actions or initiatives have demonstrated outstanding impact and benefit to their business or community.”

The Social Responsibility team at GPG is led by HR Generalist Dedrah Pyles-Faraday. In 2016, the team created and implemented several initiatives to benefit the greater Atlanta community. These included raising money for breast cancer and Alzheimer’s awareness, as well as collecting canned goods and consumer goods for less fortunate members of the community.

GPG was nominated because its actions showed significant IMPACT: Innovation, Motivation, Performance, Achievement, Creativity or Transformation in the work being recognized.

The winners will be announced on March 30 at SHRM-Atlanta’s annual conference.

Genflex Prints Shrink Sleeves for Second Self Beer

The four different cans for which Genflex printed shrink sleeves for Second Self’s Manic Pixie Dream beer.

Genflex is pleased to be able to work with so many talented producers and manufacturers to print eye-popping artwork and packaging that flies off store shelves.

Second Self Beer Co., an Atlanta craft brewer that brews approximately 2,500 barrels of beer per year, will soon launch its Manic Pixie Dream beer. MPD is a Russian Imperial Stout with an alcohol by volume percentage of a whopping 13.9 percent. It features elements of bourbon, oatmeal, maple and coffee.

Genflex printed the shrink sleeves for the cans of MPD using its HP Indigo WS6800 press. Digital presses allow for impressive run flexibility and lower setup costs, and Genflex and Second Self were able to utilize these advantages. Genflex printed four separate shrink sleeves for the launch of MPD, each with artwork that emphasizes the individual elements found in the beer. Printing the separate sleeves required no additional setup costs, just another way Genflex is able to provide affordable, flexible printing solutions for your product.

Second Self will launch MPD at a party at its northwest Atlanta brewery on February 26, and you’re invited! We’re thrilled to get to go, and to have been a part in the production of this great tasting beer. You can learn more about the beer’s brewing process in this video, and get more information on the party at their Facebook and website. See you there!

GPG Co. Begins 2017 Social Responsibility Initiative

The General Paper Goods Co. will work during its 85^th anniversary, 2017, engaging in activities that seek to improve the conditions and relationship it has with the community around it. This includes raising funds to donate to local and national charities, donating goods to schoolchildren in the area to assist in their education, and spreading awareness of health issues among employees and the community.

Some initiatives to look forward to at the beginning of this year:

*Gifts on Valentine’s Day to children at Children’s Healthcare of Atlanta

*Donations collected throughout the spring for local chapters of Boys & Girls Clubs

*Donations collected throughout the spring and participation in the April March of Dimes Walk

Genflex Tests Each Label It Prints for Friction Qualities

The COF-1000 by ChemInstruments

Once your label or sleeve is printed, it’s vital that it can be adhered to its container, whether that’s a bottle, canister, or can. With its recent upgrade to the ChemInstruments Coefficient of Friction Machine, Genflex is able to test each unsupported label it prints for its static and kinetic coefficient of friction. This data will tell the third-party packer or bottler you utilize how well the label or sleeve will move through its equipment in the bottling or canning process. Rest assured, with this machine the label we print is sure to move easily through the machinery that will finish your packaging. This ensures your product finishes the production process on time and on budget.

With this equipment, Genflex also has access to EZ-Lab Data Management software interfaces. This software will store the results of each test, and automatically graph it upon test completion. Genflex can then email or share a .PDF or spreadsheet file with your co-packer. All parties will then have the information needed to make sure your product looks as great as possible on store shelves.

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